Mini crane specialist Lift24 moves into self-erectors as Terex distributor for central Poland
Terex Self Erecting Cranes has appointed Lift24 as its authorised distributor in central Poland, bringing in a company that until now has built its business on mini and spider cranes rather than tower crane products.
A distributor from the mini crane side of the market
Lift24, based in the Mazovia region, sells and rents mini cranes, spider cranes and lifting accessories across Poland. The appointment, announced on 22 August 2024, moves the company into a different segment of the lifting industry while keeping it in familiar territory: compact machines that go up fast and work in constrained space.
For Terex the deal fills in coverage in central Poland and follows the appointment of EWPA in the west of the country earlier the same year. Lift24 will handle sales, service and support for Terex self-erecting cranes throughout its territory for the full life of the equipment.
“For several years, I have contemplated expanding our offerings to include self-erecting cranes. With our company now in an intensive growth phase, I believe this is the ideal moment to introduce a new type of lifting machinery, an area in which we already possess considerable expertise. We have chosen Terex Self-Erecting Cranes due to their strong reputation and recognition in the Polish construction market.”
— Marcin Łoski, owner and CEO, Lift24
CSE40 as the showcase machine
Lift24 has picked the Terex CSE40 as its demonstration model. The CSE40 is currently the largest and most technically advanced crane in the Terex self-erecting range, and comes with Terex Power Plus, Terex Power Match and the Easy Setup system. Power Plus lifts available capacity in defined conditions, Power Match manages electrical consumption, and Easy Setup shortens the unfolding and commissioning sequence — the three things that determine whether a self-erector earns its keep on short residential contracts.
Targeting residential contractors
Terex expects the Lift24 partnership to reach small and medium-sized construction companies working on residential building in central Poland, a customer group where a self-erecting crane often replaces a mobile crane hired repeatedly across a job.
“I am delighted to start our collaboration with Lift24, which underscores the growing interest in our self-erecting cranes, even among established companies operating in other lifting areas. We see our products gaining traction with end-users, including small and medium-sized construction companies.”
— Tomasz Opaliński, Area Sales Support Manager Eastern Europe, Terex Tower Cranes
Terex did not disclose the size of Lift24’s initial order or the date on which the CSE40 demonstrator enters service.
Source: Terex — Photos: Terex
The agreement
- Distributor: Lift24, Mazovia region, Poland
- Territory: central Poland
- Product: Terex self-erecting cranes, sales, service and support
- Announced: 22 August 2024
Showcase crane
- Model: Terex CSE40 self-erecting crane
- Position: largest in the Terex self-erecting range
- Systems: Terex Power Plus, Terex Power Match, Easy Setup