Truck cranes put through their paces in Malaysia as Zoomlion chases infrastructure work
Zoomlion has run a series of customer events in Malaysia aimed at the local crane trade, pairing product presentations with live demonstrations of 120-tonne and 200-tonne truck cranes and reporting orders taken on the day.
Cranes on the ground, not on a stand
The events brought together guests from the Malaysian Crane Association, contractors and long-standing customers. Alongside presentations on Zoomlion’s recent product and technology work, the programme included a hands-on demonstration session in which 120-tonne and 200-tonne truck cranes were operated in front of the visitors. Zoomlion says the machines drew favourable comment for their lifting stability and for how readily they adapted to the demonstration site.
Discussion at the events centred on the practical questions crane owners ask before they commit: which model suits which duty, how a machine should be configured for a given lift, and what happens when it breaks down. Zoomlion used the occasion to set out its localised service arrangements and its spare parts supply system for the market.
Orders on the day
According to the manufacturer, orders placed during the events exceeded RMB 30 million. The company did not break the figure down by model.
Zoomlion also used the events to show what it describes as its latest technological work in lifting equipment, though it did not name specific new models. The more concrete part of the presentation covered the support side: where parts are held, how service calls are handled and what training is available to operators and maintenance staff.
Zoomlion has been selling into Malaysia for more than a decade and has built its position around all-terrain cranes, truck cranes and large-tonnage crawler cranes. The target sectors are the familiar ones for the region: infrastructure, municipal works and energy projects, all of which are seeing renewed activity as construction spending recovers.
A regional pattern
The Malaysian events follow the approach Zoomlion has taken elsewhere in South East Asia — local stock, local service cover and product specifications adjusted for regional working conditions, rather than shipping standard machines and leaving customers to cope. The company says it will continue to adapt its equipment to overseas duty cycles and expand its after-sales offer in the region.
For Malaysian crane hirers, the relevant point is less the ceremony than what sits behind it: whether parts and technical support arrive quickly enough to keep a large crane earning. That, rather than the demonstration lifts, is where Chinese manufacturers have historically had ground to make up in the market.
Source: Zoomlion — Photos: Zoomlion